Author Archives: rachcreative

Conscious Content: Foodbitch Social Media Comments Off on Conscious Content: Foodbitch Social Media

I write all my own content, obviously, but during the pandemic I’ve been particularly proud of how I’ve woven social action and education into my feed in an authentic way.

E-commerce site & New Product Launch: Shi Comments Off on E-commerce site & New Product Launch: Shi

This site is still being built so stay tuned, but here are some sneak peeks:

Copywriting, Creative, & Content: social posts for BuzzShift clients Comments Off on Copywriting, Creative, & Content: social posts for BuzzShift clients

Concepting, copywriting and editing are all part of what I do every day as a freelance member of the BuzzShift content team. Below, see some recent work for The Layerist, Darrell Lea Licorice and USAA.

Editorial Content: SPARK magazine, Dallas Market Center Comments Off on Editorial Content: SPARK magazine, Dallas Market Center

My restaurant lists help buyers become eaters while they’re in town for Market.

Editorial Content: Eater Dallas Contributor Comments Off on Editorial Content: Eater Dallas Contributor

I’m a contributor to Eater Dallas where I have been writing about Dallas’ food scene since 2016.

Editorial Content: Plate Magazine Comments Off on Editorial Content: Plate Magazine

I was hired to write sponsored editorial content for the U.S. Highbush Blueberry Council.

Editorial Content: ActiveKids.com Contributor Comments Off on Editorial Content: ActiveKids.com Contributor

As far as content work, I’ve been doing a bit of blogging for my friends at Active.com. This article features spring cleaning tips.

Copywriting, Creative, & Content: Which Wich social Comments Off on Copywriting, Creative, & Content: Which Wich social

Accolade: hawkeye Self-Promotion Video wins an ECHO Award Comments Off on Accolade: hawkeye Self-Promotion Video wins an ECHO Award

Writer | Promotional/Holiday Video | hawkeye | Fruitcake

Accolade: Sourcelink Rebrand & Website wins a Web Award Comments Off on Accolade: Sourcelink Rebrand & Website wins a Web Award

Writer | Rebrand & Website | Sourcelink | Science + Imagination

Collateral: Ritz-Carlton Destination Clubs Direct Mail Package Comments Off on Collateral: Ritz-Carlton Destination Clubs Direct Mail Package

Writer | Direct Mail | Ritz-Carlton Destination Clubs | Unforgettable  

Print: LGBT-focused piece for the Anatole Comments Off on Print: LGBT-focused piece for the Anatole

Writer | Print | The Anatole | Stay & Play

Email & YouTube Video: AMF B2B Campaign Comments Off on Email & YouTube Video: AMF B2B Campaign

Agency Creative Lead | Email & Video | AMF B2B | Cake  

Microsites: AMF Summer Programs Comments Off on Microsites: AMF Summer Programs

Creative Lead/Copywriter | Microsites | AMF | Summer Unplugged & Summer Pass  

Accolade: Raising Cane’s NCFD Video Series wins a Telly Award Comments Off on Accolade: Raising Cane’s NCFD Video Series wins a Telly Award

Copywriter | Video | Raising Cane’s | National Chicken Finger Day Video Series

Accolade: AMF B2B Video Work wins a Telly Award Comments Off on Accolade: AMF B2B Video Work wins a Telly Award

Agency Creative Lead | Video | AMF B2B | SMASH!

Accolade: AMF Bowling Landing Page wins a Webaward Comments Off on Accolade: AMF Bowling Landing Page wins a Webaward

Agency Creative lead | AMF Bowling | Site Redesign | “We’re all bowlers.”

Microsite Copy: Raising Cane’s Swiper Bowl Comments Off on Microsite Copy: Raising Cane’s Swiper Bowl

What a fun brand to work on! Here’s a landing page for a promotion we created for the 2011 Super Bowl.

Brand work: AT&T Comments Off on Brand work: AT&T

These are a selection of pieces from my time at Javelin working on the living, breathing brand known as AT&T.

Brand work: Motorola Comments Off on Brand work: Motorola

The task: Make Motorola In-vehicle phones sexy.
The result: See for yourself.

Brand work: ING Comments Off on Brand work: ING

ING has a tone all its own. This DM piece spoke to educators about the Educator’s Direct product.

Brand work: Taco Bueno Comments Off on Brand work: Taco Bueno

Taco Bueno was a fun (and tasty) client to work on. I worked on television, promotions and radio for this client while freelancing at PGC Advertising.

Brand work: 7 eleven full-page ROP in USA Today Comments Off on Brand work: 7 eleven full-page ROP in USA Today

This ROP ad ran in USA Today during the 2004 presidential election.

Brand work: Pizza Hut Comments Off on Brand work: Pizza Hut

Working on the Pizza Hut account at TracyLocke gave me many opportunities to create and write for print, radio, television and promotional materials both locally and nationally. I even helped write the book, literally, when I edited the brand’s style guide we created at the agency.

Brand work: Dos Banditos Comments Off on Brand work: Dos Banditos

“Lupita” and “Mama” were part of a direct mail campaign for a small Mexican restaurant in Wisconsin.

Brand work: Harrah’s Comments Off on Brand work: Harrah’s

A series of print ads presented to our clients at Harrah’s. The brief called for ads to mix the wild, exhilaration of gaming with the outdoorsy, exciting atmosphere at Harrah’s Lake Tahoe.