brands & partners

which wich • colleen rothschild beauty • main event entertainment • the dallas observer • speakeasy marketing • neiman marcus • the dallas observer • galleria dallas • eiseman jewels • methodist hospitals • mattress firm • the dallas morning news • brown & partners • amf bowling • raising cane’s • sourcelink • western union • hilton • capital one • at&t • allstate • motorola • txu • ing • compusa • taco bueno • community coffee • pizza hut • 7-eleven • and many more


creative strategist • buzzshift • dallas, tx • september ’15 – present
Part-time digital strategist specializing in creative, social media, influencer marketing, content strategy and creation.

content directorspeakeasy marketingdallas, tx • march ’13 – december ‘13
Edited, advised for and wrote content for over thirty clients, including social messaging, video marketing, newsletters, promotions and blog posts. Responsible for teams of freelance writers as well as all content produced for the agency’s clients. Worked with account managers to manage content and interact with current and potential clients and partners.

associate creative director • hawkeye • dallas, tx • april ’11 – february ’13
senior copywriter • hawkeye • dallas, tx • april ’10 – april ’11
Creative lead and copywriter for direct marketing, interactive, mobile, print, radio, product messaging, promotions, product naming, social media, new business and more. Strengthening presentation, leadership and concepting skills.

freelance food writer • & the dallas observer • www • august ’09 – present
Quality diversion that combines my two obsessions: writing and food.

co-creator • • the web • march ’09 – 2013
Plunged head-first into social media, WordPress, SEO, website analytics, fans, followers and sarcasm on a grand scale.

senior copywriter • javelin • irving, tx • july ’05 – march ’10
Wrote creative, concise and compelling copy across multiple brands for direct mail, interactive and print. Collaborated with fellow creatives, brand planners and account management to deliver measurable results for our clients. Senior-level responsibilities included mentoring junior level writers, presenting creative and managing multiple projects.

contract copywriter • the creative group • dallas, tx • march ’05 – july ‘05
Worked at CompUSA HQ in their advertising department. Strengthened short copy, time management and proofing skills.

freelance copywriter • pgc advertising • dallas, tx • january ’05 – april ‘05
Wrote copy for point-of-sale, print, television and radio across multiple clients. Developed radio, presentation and new business experience.

freelance copywriter • smu cox • dallas, tx • november ’04 – january ‘05
Commissioned by the SMU Cox marketing department to edit, revamp and create original copy for two full websites.

copywriter • tracylocke • dallas, tx • july ’03 – november ‘04
Sole writer responsible for all copy on national account. Worked with four art directors on local and national creative. Wrote copy for radio, television, print, promotions, new product naming, new business, and interactive.

intern • sicolamartin • austin, tx fall ’03

intern • tracy locke • dallas, tx summer ’02


bachelor of science in advertising

the university of texas at austin

cumulative gpa: 3.6

texas creative sequence • copywriting
senior fellow • college of communications
business foundations minor • red mccombs school of business

accolades, skills & more

2012 smc dallas panel member: “bloggers: truth, lies and how to work with them”
2012 ECHO winner: hawkeye self-promotion video – “Rebranding Fruitcake”
2012 bronze telly – b2c – “Cane’s NCFD”
2012 bronze telly – humor – “AMF Smash”
2011 webaward winner: AMF site redesign
2011 “social media for brands” author, published white paper
2011, 2012 sxsw interactive attendee
2010 sxsw interactive festival selected panel (citizen journalism brigade)
2009 blogger, attendee wordpress dallas wordcamp
2006 employee of the month javelin direct
2005 creative conference participant battle for the heart
2004 action hero award tracylocke
2002 creative intern sicolamartin
2002 advertising intern tracy locke partnership
2001, 2002, 2003 university honors & dean’s list ut austin
2002 recipient morris hite tracy locke scholarship